Closets Symposium

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Event Time

Originally Aired - Monday, August 22 9:00 AM - 4:00 PM

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Event Location

Location: B303

Event Information

Presented By: Woodworking Network


Demand for organized closets, garages and other home storage areas will rise steadily. At the IWF 2022 Closets Symposium, you'll learn key industry research, design trends, business and marketing advice and more. Join these industry experts and discover more about this rapidly growing sector. More information to come!

Schedule (subject to change)

9:00am -  Introduction

9:05am - State of the Closets & Home Storage Industry

An in-depth look at the current market profile for franchises and independent retailers and forecast for 2023.

Presenters: Eric Marshall, Kitchens and Closets by DEA and Laurel Didier, publisher, Closets & Organized Storage

9:50am - Break 

10:00am - How to Prepare Your Business for Sale

Identify key milestones needed to position your business for sale and to attract potential buyers.

Presented by: Kenneth Kumph, Premier Builders, Inc.

11:00am - Material and Surface Trends

This presentation will look at the hottest styles from color to textures and how to apply them in a successful business strategy for your market. 

Presented by: Christina Relyea, Director of Sales & Marketing, JB Cutting Inc.

12:00pm - Lunch

1:05pm - Supply Chain Disruptions

Concerns over the supply chain continue to impact the industry. This presentation will show you how to adjust and develop evolving marketing strategies.

Presented by: Gary Leblanc, Director of Major Kitchen Accounts, Richelieu Hardware

2:00pm - How to Manage Client Expectations

From sales and design to installation, learn how to meet and exceed your client’s vision to obtain a glowing review.

Presented by: David Cutler, President, The Closet Works Inc.

2:45pm - Break

3:00pm - Build Business with Brand Engagement

Winning strategies on how to create a successful marketing program.

Presented by: Christian Smedberg, Marketing Manager, Weinig Holz-Her USA 

3:45 – Q&A


Type: All-Day Symposium

Session Track