Demand for organized closets, garages and other home storage areas will rise steadily. At the IWF 2022 Closets Symposium, you'll learn key industry research, design trends, business and marketing advice and more. Join these industry experts and discover more about this rapidly growing sector. More information to come!
Schedule (subject to change)
9:00am - Introduction
9:05am - State of the Closets & Home Storage Industry
An in-depth look at the current market profile for franchises and independent retailers and forecast for 2023.
Presenters: Eric Marshall, Kitchens and Closets by DEA and Laurel Didier, publisher, Closets & Organized Storage
9:50am - Break
10:00am - How to Prepare Your Business for Sale
Identify key milestones needed to position your business for sale and to attract potential buyers.
Presented by: Kenneth Kumph, Premier Builders, Inc.
11:00am - Material and Surface Trends
This presentation will look at the hottest styles from color to textures and how to apply them in a successful business strategy for your market.
Presented by: Christina Relyea, Director of Sales & Marketing, JB Cutting Inc.
12:00pm - Lunch
1:05pm - Supply Chain Disruptions
Concerns over the supply chain continue to impact the industry. This presentation will show you how to adjust and develop evolving marketing strategies.
Presented by: Gary Leblanc, Director of Major Kitchen Accounts, Richelieu Hardware
2:00pm - How to Manage Client Expectations
From sales and design to installation, learn how to meet and exceed your client’s vision to obtain a glowing review.
Presented by: David Cutler, President, The Closet Works Inc.
2:45pm - Break
3:00pm - Build Business with Brand Engagement
Winning strategies on how to create a successful marketing program.
Presented by: Christian Smedberg, Marketing Manager, Weinig Holz-Her USA
3:45 – Q&A